Tag Archives: young adult fiction

Indie publishing update – and the seven p’s of marketing

It’s been a little while since I’ve updated you on how I’m progressing with my plans to independently publish The Big Smoke, so I thought I’d remedy that today! Things are slowly moving forward and although I’d like everything to be progressing more swiftly (because I’m impatient), I’m really happy with how it’s all coming together. Here’s a snapshot of where everything’s at right now, based on the seven p’s of marketing I learnt at uni (a number of years ago now!).

Product (the novel itself)
I’m investing in my book AKA the ‘product’  by paying for professional copy editing. I’ve found a fantastic editor (called Ken Spillman) who seems to ‘get’ my voice and characters. So far, he’s provided line-by-line edits for almost half of the book, and I’m expecting another installment later this week. The edits are definitely helping to tighten the prose and make sure everything is as realistic and plausible as possible at the micro level. We’re aiming for the copy editing process to be completed by early September so fingers crossed that’s achievable.

Package (cover)
The front cover is done and looks totally awesome, in my humble opinion. My cover designer, J Matthew McKern, is putting the final touches on the back cover (for the hard copy) and then it’ll be ready to rock and roll!

Placement (publishing)
I’ve been doing a lot of research about the best way to actually publish said book, including who to use to produce it and where to sell it. I’ve looked into a number of ‘self publishing service providers’ but for the amount they charge and the services they offer, I’ve decided I’m better off DIY-ing it. If you’d like to know the companies I researched, email me and I’ll let you know.

For my e-book version, I’m going to publish through Amazon Kindle Direct Publishing and Smashwords, which will make it available on Amazon, Apple, Barnes & Noble, Diesel, Kobo, and Sony.

For my paper book (p-book), I’m going to publish through Createspace’s print-on-demand service, which allows me to order small quantities (e.g. 25) for reasonable prices. Although it would be a lot cheaper per unit to print with an offset printer, their minimum quantity is in the thousands and I don’t want to outlay that much initially nor take on that much risk (or garage space). I weighed up the benefits and drawbacks of Createspace versus Lightning Source, who offer a similar print-on-demand service, but I decided the ‘hand holding’ (and free ISBN) that Createspace offers is something that I appreciate at this stage in the game.

I’ve also investigated some local print-on-demand companies, but unfortunately they don’t seem able to match Createspace’s cost and quality offering (yet. Hopefully this will change in the future).

The p-book will be available to buy through Amazon. Due to the high cost of shipping books to Australia (where I live) and New Zealand, I’m also planning to set up a page on this site where Aussies/Kiwis can order a copy of the book directly from me. This will save in shipping because I will buy in bulk (25) from Createspace (which lowers the shipping cost per unit) and then on-sell the book, so readers will only have to fork out for domestic mail charges.

I’m also hoping to make the novel available in a few local stores around Australia, which I will do by contacting them individually, providing them a free copy of the book to read and seeing if they would be willing to stock it. Can’t hurt to try!

Price
The price between my e-book and my paper book will vary quite a bit, mainly due to the differences in production costs, publisher margin thresholds and customer expectations. Obviously, all of this is subject to change depending on further research, but at the moment I’m planning to price the e-book at $2.95 and the p-book at $16.95 + postage. My profit margin will be quite slim at each of these price points, but I’d rather sell more (and have more people reading my work) than make more for each individual sale.

Positioning 

How do I want The Big Smoke to be positioned in the market place? My blurb and cover are probably the biggest tools I have at my disposal in this respect. Other ‘positioning tools’ include the categories I choose to list it in on Amazon etc, and the way I present the book and its characters in interviews, guest posts etc. Perhaps I also need to work on a very short description of the novel too…

Promotion

The fun part! In order to promote The Big Smoke, I’m planning to do the following about six weeks before the launch date:

  • reveal the book cover on this blog and others
  • send out Advanced Review Copies to people interested in reading and reviewing the book
  • set up an author page on Good Reads so eager beavers can add The Big Smoke to their ‘To read’ lists
  • set up a pre-order page for hard copies for Aussies on this-here blog.

And I’m planning to do these activities once the book is released (which will hopefully be end of October):

  • hound random people in the street to buy a copy
  • tweet incessantly that people MUST buy my book
  • tour the blogosphere, guest posting and/or being interviewed on a number of different writing or reading-related blogs
  • host a blogfest where people share memories about the year they turned eighteen
  • continue to send out review copies to interested peeps
  • contact local media in the vain hope that some of them might be interested in interviewing me
  • have a MASSIVE book launch party with all of the family and friends who have supported me during the writing process.

People

In traditional marketing speak, ‘people’ are all of those “inside and outside of your business who are responsible for every element of your sales and marketing strategy and activities.” So, I guess that’s… me! But I’m hoping it might be you too (see how I sneakily worked that in!). Yes, this is the part where I recruit you see who might be interested in helping me spread the word. Feel free to choose as many or as few options below as you like.

Obviously, you’ll have plenty more opportunities to indicate that you’d like to be involved but it would be great to get some early interest!

Your turn

I’m planning to post in more detail about each topic that I’ve covered in this update at some point in time, but is there anything you’d like to hear more about sooner rather than later? Is there anything you think I’ve missed? Anything I’ve said that you think is a bad idea? Let me know!

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Filed under Editing, Marketing, Progress update, Self publishing, The Big Smoke, Writing

Why I’ve decided to go indie

If you’ve been following my blog for a while, you’ll know that I’ve been leaning towards indie publishing my novel, The Big Smoke, for more than a year now. Well, I’ve finally decided for sure – I’m going to do it. I’m flying solo.

If you’re new here, you’ll probably assume that I’ve already tried my hand at getting a traditional publishing contract and clocked up countless rejections. But that would be incorrect. I’ve decided to skip that part.

‘Are you crazy?’ I can hear you saying. ‘Don’t you at least want to give traditional publishing a shot before you make the decision to indie publish?’

Short answer: no.

Why? Because, as we all know, it’s incredibly difficult to get an agent and publisher, even when your manuscript fits the narrow window of what traditional publishers are looking for. And The Big Smoke doesn’t fit that window. Based on my research, traditional publishers are unwilling to take a risk on young adult fiction by new authors that’s over 90,000 words. The Big Smoke is about 140,000 words.

That doesn’t make it unsellable. It just means that the risk for a traditional publisher to take it on is higher, because they would earn less profit for each book sold. Why? Because big books cost more to print, but you can’t necessarily charge much more for a big book than a thinner book. There’s only so much readers are willing to pay for a book, after all.

I get that. And I don’t blame traditional publishers for avoiding projects that have more risks, especially not in today’s market. But that doesn’t mean The Big Smoke isn’t worth reading, or that it won’t find an audience out there. I believe it’s good enough to publish, and so do my beta readers. So that’s what I’m going to do.

There are a few more reasons why going indie appeals to me:

  • The Big Smoke will be available to readers a lot faster than if I waited for a publishing offer (which in all likelihood would never come).
  • I’m a bit of a control freak, so the idea of having ultimate control over the whole project really appeals to me
  • I probably won’t sell nearly as many copies, but I’ll get much higher royalties for each book sold.

Where to from here?

Once I get feedback from my second group of beta readers (in early July, hopefully), I’ll make any required changes then send the manuscript off to be professionally edited and proof read (if you know any high-quality Australian freelance fiction editors, let me know!).

While that’s happening, I’ll also be commissioning a professional cover designer to produce an awesome cover that will work for both hard copy and e-books. Once all of that is done, I’ll release the book through Amazon, Smashwords and Createspace Print on Demand.

And then the blog tour and celebrations will begin! 😀

As you can probably tell, I’m feeling pretty excited about all of this. I’m not expecting to be the next Amanda Hocking by any stretch of the imagination, but just the thought of my book being available for readers makes me feel all warm inside. And if I can make back the money I spend on publishing and a bit more, that’d be awesome too.

Stay tuned, because I’ll be keeping you up to date every step of the way!

Your turn

What do you think about my decision? Feel free to be honest! What are you plans for your work-in-progress? Are you hoping to get a traditional publishing contract or does going indie appeal to you too?

39 Comments

Filed under Progress update, Self publishing, Writing