IWSG: sales slumps (and a bub update!)

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“Let’s rock the neurotic writing world!” Alex J Cavanaugh

Hello there! Long time no speak! Can you believe it’s MARCH? Crazy, right? And being the first Wednesday in March, that makes it Insecure Writer’s Support Group day. Considering this group exists so: “Writers can express doubts and concerns without fear of appearing foolish or weak,” I decided to share my latest sales figures and have a good moan about them.

When I started this post,Β I thought my sales had slumped big time. You see, I log into KDP (Kindle Direct Publishing) every so often and check my sales figures, and for the past couple of months, I’ve been disappointed with what it’s told me. Why? Because I’ve only sold four books via Amazon all year. Four! Way less than I was hoping for, that’s for sure.

I haven’t been bothering to check Smashwords and its affiliates because the lion’s share of my online sales have always been with Amazon, but I thought I should check before I wrote this post. So I did, and what I found surprised me. Apparently, I’ve sold 45 books via Apple in 2013. Pretty cool!

HOWEVER, I’m not convinced those sales are actually from this year. I think they’ve probably only been reported this year, so they’re not 100% proof of continuing sales.Β Either way, I’m thrilled those sales have occurred at all. That’s 45 more people who’ve read my work and hopefully enjoyed spending time with my characters, and that’s what it’s really about for me. Of course, I’d love for sales to go gangbusters so I could quit my day job and write full time, but writing will continue to be a big part of my life regardless of how much money I make from it.

Considering sales have stagnated on Amazon, I’m toying with the idea of dropping the price to 99c. I figure, it can’t hurt my sales (since I’m not making any via that channel anyway) and it could push the book up in the rankings, giving it more visibility. What have I got to lose? I’d be keen to hear your thoughts on this idea.

And in other news…

For those who are interested, baby Mackenzie is growing at lightening speed (out, not up!) and is a very demanding but adorable little girl. Here are some recent photos and a video!



Filed under Insecure Writers Support Group, Marketing, Publishing, Self publishing, The Big Smoke, Writing

14 responses to “IWSG: sales slumps (and a bub update!)

  1. Su Williams

    Cally, maybe you’ve explained this before and I wasn’t paying attention, but why do you call the baby Bub?
    I’m curious what type of promo you’re doing and what your faithful followers can do to assist you? Also I’ve discovered a site that says they’ll do your promo for free. I’m still checking them out but it’s called askDavid.com. if you or your tribe know anything about them I’d love to hear it.
    You’re lookin’ great girl.

    • ‘Bub’ is an affectionate word for baby used commonly here in Australia. I didn’t realise it wasn’t universal!

      I’m not really doing any promo at the moment. I just don’t have time unfortunately as Mackenzie doesn’t sleep much during the day and demands constant attention when she’s awake. (She’s a decent sleeper between the hours of 10pm and 6am though, thank goodness!)

      I’ve never heard of askDavid. Free promo sounds too good to be true – what’s the catch?

      In terms of what you can do to help, firstly, thanks for asking! I appreciate it! You could “recommend” The Big Smoke to your Goodreads friends and tell everyone you know what an awesome book it is. πŸ™‚

  2. Cool that Apple sales are still good. That’s where I try to get most of my books. I think sales have been a little slow for everyone, so I wouldn’t panic just yet.

  3. The market is saturated. If you’re making any sales at all, you’re doing pretty darn good!

  4. I would say do not drop your price unless you’re doing it as a limited promotion. Even at $0.99, you’re not going to pick up that many sales, and you have to sell 6 copies to equal the one sale at $2.99. Generally speaking, if someone -wants- your book, they’re not gonna balk at $2.99. If you set your price at $0.99 and leave it there, people will expect that all of your novels will be $0.99 and won’t be willing to pay $2.99 for a next one. The best way to get your sales up is to write another book.

  5. Cutest baby ever! Baby should know how amazing mommy is even with just 4 sales or 1000 sales! Good luck in ALL your sales!

  6. Your little one has grown! And she’s a total cutie!!! πŸ˜€

    *shrugs* Try a short 99c promotion and see if it helps, but -FWIW- I will pay $2.99 for an ‘unknown’ if the story sounds good.

    And I don’t agree with Andrew. I’ve seen many authors price their first book, or the first in a series, at 99c to encourage readers to try them, then price the rest higher. I like that very much. It entices me to try a new author, whereas if all the books are regular price (especially if they’re > $5), I pass.

    HTH. Good luck. πŸ™‚

  7. She’s precious. And I hope your sales swing back up. I always like checking the new 99 cent deals, so it couldn’t hurt, right? Best of luck!

  8. Try the 99 cent promotion. Sales have been slow for everyone. My publisher announced that they are the lowest he’s ever seen just recently. I think it’s because 12 million books got published last year and this year even more are joining the ranks. Basically, it’s harder to get noticed than ever before.

  9. Maybe I’m glad my publisher is only going to send me stats every so often! I’m going crazy though. πŸ™‚ Go for the 99 cents for a while. You can always bump it back up later. Let me know if you do and I’ll tweet and facebook it for you.

    Bub is just as sweet as she can be!

  10. I know I’m supposed to focus on the sales info, but really it’s impossible. Your baby is SO cute! πŸ™‚ I hope the sales improve for you, but meanwhile, have fun with that sweet baby πŸ™‚

  11. I agree with others and see no harm in trying different price points – especially for a limited time promotion. It seems the worst that can happen is you reach a few more readers?

  12. Maybe try the 99c price for a SHORT time as a promotional price (“For a limited time only” kinda thing) and spread the word everywhere you can – blog, Facebook, Twitter (have ready-made tweets that people can copy and paste that say “Please RT” somewhere in them).
    I don’t know. Just as idea!
    And your “bub” is really cute πŸ™‚

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