I love the title of my novel-in-progress, Tangled. To me, it represents the messy, interwoven lives of my two main characters and has an edginess that suits the Young Adult / New Adult market. So why am I considering changing it? Because of bloody Walt Disney.
This wonderful animated movie earned Disney a worldwide total of about $590 million at the box office and, according to the font of all knowledge, Tangled is Disney’s second highest-grossing film, beaten only by The Lion King. Great for Disney, not so great for me. If only they’d stuck with Rapunzel. That’s what they planned to call it, until someone decided that using the princess’s name might deter boys from seeing the film and ‘Tangled’ would make it marketable to both sexes. Funnily enough, making it appealing to both sexes was part of the reason I changed to my working title from Entwined to Tangled.
Here’s the ‘for and against’ for changing the title, as I see it.
For changing the title
- There’s a risk my target audience (older teens) will assume my novel is connected to the movie and dismiss it.
- Even if people realise the two aren’t related, the word ‘Tangled’ is now associated with a children’s movie, which could reduce its desired ‘edginess’.
- Internet searches for ‘Tangled’ will be dominated by the movie, making it harder to find my book.
- It’s no longer original (made even more the case by the Australian TV series Tangle, which is currently producing its third season).
Against changing the title
- Disney’s Tangled is a children’s movie while my novel is for older teenagers. Appropriate marketing should clearly differentiate the two, limiting potential audience confusion.
- By the time my book is released, Disney’s Tangled will be years old.
- The word ‘Tangled’ portrays the content and style of my book well.
- I really like it (not very objective, but still important).
I’m leaning towards not changing it, but am interested in your thoughts. Please let me know what you think by voting in the poll below and/or leaving a comment.